Os anúncios discovery TrueView são um formato muito poderoso porque proporcionam uma elevada interação: quando os visitantes clicam no vídeo, isso significa que estão interessados naquela marca. É por isso que, em média, os utilizadores veem um vídeo adicional da marca no espaço de 24 horas após terem visto o anúncio discovery TrueView.[1] Este formato foi criado para conquistar o público-alvo e para o orientar até um determinado conteúdo quando estiver a pesquisar algo interessante para ver.
Como os anúncios discovery TrueView capturam o público-alvo quando está interessado no conteúdo, vemos que, em média, os anúncios discovery TrueView mais do que quintuplicam os cliques em apelos à ação fornecidos pelos anunciantes em comparação com os anúncios TrueView em sequência. Também são excelentes para promover o conteúdo mais longo.
Os anunciantes como a
Benefit Cosmetics utilizam os anúncios discovery TrueView para darem mais visibilidade ao respetivo conteúdo de marca. Numa campanha recente, utilizaram o formato para alcançar os visitantes, à medida que estes pesquisavam e navegavam nas tendências de sobrancelhas mais recentes. "Queríamos inserir-nos de uma forma natural e que dinamizasse a nossa marca e o ADN, mas que também fosse incrivelmente útil para o cliente quando este nos procura", afirma Nicole Frusci, vice-presidente da marca e de marketing digital da Benefit. Ao publicar conteúdo relevante nas páginas de resultados de pesquisa do YouTube e nas páginas de visualização de vídeo relacionadas, a Benefit conseguiu aumentar as subscrições do seu canal em 20% e originar 663 000 visualizações ganhas adicionais além dos 1,2 milhões de visualizações pagas.
No entanto, por que motivo há de estar aqui a ler tudo acerca das caraterísticas excepcionais dos anúncios discovery TrueView quando pode ver um vídeo? Vamos passar ao Josh:
Untuk memenangkan pengguna yang memilih video untuk ditonton, kami telah membuat iklan penemuan TrueView (sebelumnya dikenal sebagai iklan TrueView dalam-tampilan)
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ResponderEliminarIntrodução atraente: O artigo começa com uma pergunta interessante que prende a atenção do leitor.
ResponderEliminarInformação útil: O artigo fornece informações úteis sobre os anúncios discovery TrueView, incluindo o seu novo nome, funcionalidades e benefícios.
Evidências de sucesso: O artigo apresenta estudos de caso de anunciantes que obtiveram resultados positivos com os anúncios discovery TrueView.
Chamada à ação clara: O artigo termina com uma frase que incentiva os anunciantes a experimentar os anúncios discovery TrueView.
Sugestões de melhorias:
Exemplos práticos: O artigo poderia fornecer exemplos práticos de como usar os anúncios discovery TrueView para diferentes tipos de negócios.
Limitações mencionadas: O artigo poderia mencionar as limitações dos anúncios discovery TrueView, como a necessidade de um orçamento mínimo.
Em geral, o artigo é informativo e bem escrito, e fornece uma boa visão geral dos anúncios discovery TrueView e do seu potencial para ajudar as empresas a alcançar novos públicos e aumentar o engajamento.
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