Se estiver satisfeito com os resultados da experiência, pode aplicar rapidamente as alterações
da experiência à campanha original ou converter a experiência numa nova campanha.
"Os rascunhos e as experiências com campanhas revolucionaram a forma como os nossos clientes da Fortune 500 realizam testes. A ferramenta simplifica a criação, a análise e o processo de implementação de testes. Agora podemos lançar testes mais eficazes em muito menos tempo, comparativamente ao que demorávamos a duplicar manualmente campanhas e grupos de anúncios. A nova tabela de dados permite-lhe medir com confiança o impacto dos seus testes e, se forem bem-sucedidos, implementá-los com apenas um clique."
– Jeremy Mayes, Vice-presidente de marketing, Red Ventures
"Temos vários tipos de conversão com níveis diferentes de valor do cliente. Os rascunhos e as experiências com campanhas permitem-nos testar novas estratégias de lance com um quarto do tráfego da nossa campanha e a tabela de dados de relatórios permite-nos medir facilmente o impacto nos diferentes tipos de valor de conversão. Antes, um teste como este implicaria grandes alterações na conta. O novo processo simplificado permite-nos testar rapidamente novas estratégias de lance até encontrarmos a que melhor se adequa ao nosso complexo modelo comercial."
– Josh Franklin, Gestor de conta de pesquisa, The Honest Company
Saiba mais
Os rascunhos e as experiências com campanhas estão atualmente disponíveis para campanhas da Rede de Pesquisa e do tipo Rede de Pesquisa com seleção de Display no AdWords. Para saber mais sobre os rascunhos e as experiências com campanhas, veja este vídeo de procedimentos ou visite o
Centro de Ajuda do AdWords.
Publicado por Pallavi Naresh, Gestor de produto, AdWords
__________________________________________________________________________
Pernahkah Anda ingin membuat perubahan pada Kampanye AdWords Anda, tetapi tidak sebelum Anda menyadari jika perubahan itu akan membantu Anda mencapai tujuan bisnis Anda?
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